2025AVADA 360 and agency clients
Lead capture with AI and multichannel chatbots
Leads from the website and WhatsApp were handled by hand: outside business hours, they were simply lost.
Context
The agency and several of its clients were generating leads through the website, WhatsApp and social media at all hours, but the sales team only replied during business hours. By the time someone answered, many leads had already gone cold or had signed with a competitor.
What I did
- Multichannel chatbots that handle the first conversation on the web and WhatsApp: greeting, qualifying questions and data capture, with no friction for the user.
- Flows in n8n and Make that connect the channels with the CRM through APIs and webhooks: every conversation is logged, tagged and assigned.
- AI classification via API: the system summarizes each conversation, detects intent and flags hot leads so a human steps in at just the right moment.
- Documented human handoff: when the lead calls for it, the conversation moves to the team with full context — nobody has to ask the customer to repeat their story.
Outcome
The first response went from hours (or days) to seconds, seven days a week. Leads reach the CRM already classified, and the sales team spends its time on the conversations that truly need a person.